Designing Executive Communication Clarity in the Digital Age
- Dilek Süzal
- 6 days ago
- 3 min read
I’ve been noticing a pain pattern across industries and leadership levels, an overload of written, polished exchanges paired with a decline in authentic verbal communication.
Technology, especially large language models, are amazing tools when used mindfully. Yet somehow, they have made it harder for professionals to structure and host truly meaningful conversations, the kind that build trust, resolve tension, and move things forward.
Just the other day, during a coaching session, an executive who leads a team of over 450 people shared:
“I communicate all day, Dilek, but I rarely feel truly understood as a human. It’s getting harder to connect face to face, on a personal level, and without that, our collaboration and my leadership lose their strength.”
Her sentence stayed with me and made me wonder: How can we structure our conversations better?
Problem: We Write More, But Speak Less
In our digital workplaces, communication has become a constant flow of messages, pings, AI-drafted notes, and carefully structured emails. The volume of communication grows, but the human tone that allows understanding to happen gets lost.
Solution: Redesign How We Communicate
To communicate better, we must design our conversations with structure and intention, like architects of human connection, shaping clarity, empathy, and presence into every exchange.
Especially executive communication is all about creating room for clarity, curiosity, and connection to coexist.
In his TEDx talk “The 60 Seconds That Make or Break a Conversation”, Chris Fenning introduces us the TIP strategy:
Topic
Intent
Point
A powerful framework that helps you structure the first minute of any conversation with clarity and impact. I believe this structure can be extended beyond the first minute, guiding the flow of the entire conversation in larger, more intentional segments.
When we follow a clear structure and keep it in sight, like seeing the blueprint of the building we’re creating, defining what we’re talking about (Topic), why it matters (Intent), and what we need next (Point), we reduce confusion, build trust, and invite collaboration.
3 Ways to Redesign Clearer Conversations
🔹 #1 - Start with Structure
Before speaking, sketch the blueprint of your message. T.I.P.: What is this conversation about? Why are we having it? What do we need to decide, solve, or agree on?
🔹 #2 - Keep It Light and Flowing
Your words are the building blocks; your tone, pace, and body language are the atmosphere. Speak with calm cadence, let your gestures match your message, and allow pauses to add oxygen to your dialogue.
🔹 #3 - Close with Intention
Summarize what has been said, confirm shared understanding. Decide on next steps, who does what, and by when. Appreciate, acknowledge effort, clarity, or courage.
Like an architect designs with purpose, great communicators shape conversations with structure, empathy, and direction.
Before your next meeting or message, pause and ask: What’s my topic? What’s my intent? What’s my point? Because when your path is clear, your communication gains depth.
If you’re ready to communicate with clarity and confidence, let’s connect and co-create conversations that move you, your people, and your results forward.
Warmly,
Dilek
Official Collaboration Partners:
★ Lead Coach at the global coaching platform BetterUp based in USA.
★ Executive Coach and Trainer at SparkUs based in Turkey and Netherlands.
★ Impact Partner for coaching, training & facilitation projects at leadership experts Think Beyond Group based in Austria.
★ Leadership Coach at Percoms AG, based in Switzerland.
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